At Ipnosi Professional, the Italian brand, we believe hair is a unique form of expression. That’s why, since the very beginning, we’ve been dedicated to developing products that transform, care for, and highlight each person’s natural beauty.


We blend technology, high-quality ingredients, and creativity to offer professional solutions that make a difference. Every line, every formula, and every color is created with one purpose: to help you reveal your best version.

We are more than just a hair care brand. We are a community passionate about change, style, and the power of feeling good about yourself. Ipnosi is inspiration, confidence, and professionalism.