The Italian ritual of color

Professional formulas born in Italy. Six lines to transform, care for, and sculpt hair, in the salon and at home.

Choose your path

Goccia Viva, Styling, and Ipnocare. Salon-quality care and color, in your shower.

Shockolor, Kurakolor, Perfect Blonde, and Attiva. High-performance color and lightening, professionals only.

Permanent color with ammonia. Full coverage and intense, long-lasting tones.

Up to 9 levels of lightening with bamboo charcoal. The Italian blonde system.

Precision developer creams, from 10 to 40 volumes, for stable and predictable oxidation.

Color shampoos and conditioners to revive tone between salon visits.

Professional finishes: hold, texture, and shine to sculpt any look.

Daily hair care: hydration, repair, and protection at home.

Every formula is born in Italian laboratories with decades of cosmetic tradition. Professional performance, respect for the hair fiber.

Formulation and production entirely Italian.

Perfect Blonde with bamboo charcoal and dust control.

Stable mixtures, extra cling, and precise application.

The same technical standard across the whole range, pro and retail.

Perfect Blonde gives me 9 real levels without compromising the fiber. It's the lightener I use for all my blondes.

Julio César López Mexicali, MX

The developer cream is one of the most stable I've worked with. Perfect mix, zero drip, even results.

Francesca Liistro Nova Milanese, IT

My clients keep their tone at home with Goccia Viva and come back to the salon with flawless color.

Tony Alvarez Brawley, US

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