Cold
Violet Cool Down Your Blonde
Purple shampoo that neutralizes unwanted yellow tones from the first wash, with aloe vera that cares for the scalp and fights dryness.
Why it works
Keeps blonde cool, gradually
Blonde and lightened hair pull warm fast. Cold Violet's violet pigments gradually neutralize unwanted yellow between salon visits, delivering a cool-toned blonde from the very first wash, with a gentle but highly effective action that's also suited for daily use.
Its hydrating, relaxing properties fight the dullness and dryness typical of lightened hair, while aloe vera nourishes the scalp instead of drying it out the way most purple shampoos do. Your blonde won't risk turning yellow from external factors or chemical contact: it stays splendid and luminous, just like it left the salon.
Neutralizes brassy yellow
Aloe vera for the scalp
Gradual, controlled toning
Fights dullness and dryness
Gentle enough for daily use
