New Perfect Blonde line · Italian lightening technology

Keratin
Repair Repair & Rebuild

Hydrolyzed keratin that rebuilds hair from the inside, not just the surface: the key to getting a dream head of hair back.

Why it works

Rebuilds the fiber, not just the shine

Damaged hair? Split ends? Breakage? Keratin is the natural protein that builds hair's own structure, and it's lost to chemical damage, heat, and everyday environmental exposure. Keratin Repair puts it back in hydrolyzed form, able to penetrate damaged hair and rebuild its internal structure from the very first use.

The shampoo and mask work as a pair: they repair and reinforce hair from root to tip, reducing breakage and split ends while sealing damaged cuticles for a smoother, softer, shinier look. The result is strength and softness from the first wash, for any hair that needs to regenerate.

Rebuilds damaged fiber

Reduces split ends

Visible shine from first use

Seals damaged cuticles

Smoother, easier to detangle

Rebuilds damaged fiber

Reduces split ends

Visible shine from first use

Seals damaged cuticles

Smoother, easier to detangle

Keratin Repair

Strength that starts inside the fiber.

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