New Perfect Blonde line · Italian lightening technology

Hydra
Milk Cold Violet

Pre-styling protection with built-in violet pigment: neutralizes unwanted brass while it hydrates and shields hair from heat, before you even reach for the dryer.

Why it works

Two jobs, one spray

Hydra Milk Cold Violet combines all of Hydra Milk's multi-active care (heat-damage repair, volume, frizz control, and color protection) with violet pigments that instantly neutralize unwanted yellow tones. Ideal for blonde, grey, or lightened hair that needs toning and heat protection in a single step.

Like the original, it's a fast, rinse-free spray mask: apply it to damp hair before drying, and let it do two jobs at once while you just focus on the style.

Neutralizes yellow tones

Repairs heat damage

Adds volume

Prevents split ends

Softens hair

Ideal for frizzy hair

Easier blow-dry and iron work

Hydrates hair

Fast application

Neutralizes yellow tones

Repairs heat damage

Adds volume

Prevents split ends

Softens hair

Ideal for frizzy hair

Easier blow-dry and iron work

Hydrates hair

Fast application

Hydra Milk Cold Violet

Toned, hydrated, protected.

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