New Perfect Blonde line · Professional use only · Italian lightening technology

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Technique in service of the stylist

Everything the salon works with, in one place: Shockolor for color, Perfect Blonde for lightening, Attiva for precise oxidation and Ipnocare+ 1 L for care at the wash station. For registered professionals.

Color with ammonia

Shockolor

Permanent color system for full gray coverage and maximum-intensity, long-lasting tones.

100% gray coverage Wide shade chart Long-lasting
Lightening · 9 levels

Perfect Blonde

Grigia, Blu, and Viola lightening powders with bamboo charcoal for precise, even lift.

Up to 9 levels Bamboo charcoal Anti-brass Low dust
Developer creams

Attiva

Precision oxidant creams engineered for a stable mix and predictable results across the whole range, from 10 to 40 volumes.

Stable mix Zero drip Even oxidation
Salon care, 1 L

Ipnocare+

The Ipnocare shampoos and masks in the professional 1 L format, for the wash station and treatments in the salon: Keratin Repair, Color Block, Cold Violet, Ipnoclean, Ipno Everyday and Stop Loss.

6 formulas 1 L format For the wash station

Become a distributor

Professional pricing, technical training and brand support for salons and distributors. Create your professional account and our team will review your request.

  • 01Volume pricing and discounts
  • 02Training in color and lightening techniques
  • 03Point-of-sale and marketing materials
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