New Perfect Blonde line · Italian lightening technology

Shockolor

Permanent color with ammonia. Full coverage and intense, long-lasting tones.

The difference

Full coverage, uncompromised

Permanent color system for full gray coverage and maximum-intensity, long-lasting tones.

What's inside the formula

Keratin

Rebuilding, conditioning, hydrating and emollient action on the hair fibre.

Milk protein

Prevents frizz and softens the hair, stimulating growth in both length and thickness.

Vitamin C

Antioxidant properties that prevent the colour from over-developing.

Every Ipnosi Professional line is formulated in Italy to the same technical standard. No shortcuts, batch after batch.

Colour that holds its intensity, wash after wash.

Buy now