New Perfect Blonde line · Italian lightening technology

Technique in service of the stylist

Four technical systems designed for the salon: color with and without ammonia, 9-level Perfect Blonde lightening, and Attiva developer creams for precision oxidation.

Color with ammonia

Shockolor

Permanent color system for full gray coverage and maximum-intensity, long-lasting tones.

100% gray coverage Wide shade chart Long-lasting
Lightening · 9 levels

Perfect Blonde

Grigia, Blu, and Viola lightening powders with bamboo charcoal for precise, even lift.

Up to 9 levels Bamboo charcoal Anti-brass Low dust
Developer creams

Attiva

Precision oxidant creams engineered for a stable mix and predictable results across the whole range, from 10 to 40 volumes.

Stable mix Zero drip Even oxidation

Become a distributor

Professional pricing, technical training, and brand support for salons and distributors. Tell us about your business and we'll reach out within 48 hours.

  • 01Volume pricing and discounts
  • 02Training in color and lightening techniques
  • 03Point-of-sale and marketing materials