New Perfect Blonde line · Italian lightening technology

Hydra
Milk Primer With Keratin

A leave-in spray mask that hydrates and nourishes hair in depth, improving cuticle health and shielding it from the dryer, the iron, and everyday external damage.

Why it works

One spray, before everything else

Hydra Milk is a multi-active, leave-in spray mask made to go on before you touch a blow-dryer or iron, and it does far more than protect: it repairs existing heat damage, adds volume, and controls frizz, while helping color last longer and preventing the split ends that heat causes in the first place.

The result shows from the very first use: hair dries and styles more easily, the finished look holds better through the day, and it feels hydrated and soft to the touch. All from one fast, rinse-free step that doesn't complicate your routine.

Repairs heat damage

Adds volume

Prevents split ends

Makes color last longer

Softens hair

Ideal for frizzy hair

Easier blow-dry and iron work

Holds the style

Hydrates hair

Fast application

Repairs heat damage

Adds volume

Prevents split ends

Makes color last longer

Softens hair

Ideal for frizzy hair

Easier blow-dry and iron work

Holds the style

Hydrates hair

Fast application

Hydra Milk

Heat damage? Never again.

Buy now