New Perfect Blonde line · Italian lightening technology

Steel
Jelly

Strong-hold gel with hydrating properties, ideal for structured, defined looks, perfect for wet-look styles.

Why it works

Built for bold, structured styles

When a style needs to hold its shape all day, slicked back, sharp parts, sculpted texture, Steel Jelly gives it strong hold that's still easy to work with while you're styling, not just after.

Its hydrating properties avoid the dried-out feel typical of strong-hold gels, so you can build a defined, wet-look style without sacrificing how natural your hair feels.

Strong hold

Structured, bold look

Easy to style with

Hydrating formula

Perfect for wet-look styling

Strong hold

Structured, bold look

Easy to style with

Hydrating formula

Perfect for wet-look styling

Steel Jelly

Structured. All day.

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